LIVING STATISTICS
Living Statistics — Art Morph Atlas
Updated annually
Last Updated: May 2026
Statistics referenced in Art Morph Atlas are maintained here with current, verified wording and sources. This section is updated annually.
| STATISTIC | CURRENT WORDING | SOURCE |
|---|---|---|
| Creator economy market size | The creator economy is now broadly estimated as a roughly quarter-trillion-dollar global market, with 2025–2026 estimates ranging from about $249B to $314B depending on methodology. | Grand View Research |
| Creator economy projection | Goldman Sachs projected that the creator economy could rise from about $250B to $480B by 2027. | Goldman Sachs, April 2023 |
| Creator economy participants | Adobe estimated 303M creators across nine major markets in 2022; Goldman Sachs estimated 50M global creators, but only about 4% qualified as professionals earning more than $100K/year. | Adobe / Goldman Sachs |
| Creator / influencer distinction | Adobe found that about 14% of creators in its 2022 study qualified as influencers, defined as having 5,000+ followers and earning money through social media. | Adobe Future of Creativity |
| Enterprise AI adoption | McKinsey's 2025 global AI survey found that 88% of organizations reported regular AI use in at least one business function, up from 78% in the prior year and 72% in early 2024. | McKinsey State of AI 2025 |
| AI agent experimentation | McKinsey found that 62% of surveyed organizations were at least experimenting with AI agents, but only about one-third had begun scaling AI across the enterprise. | McKinsey State of AI 2025 |
| AI workforce impact expectations | McKinsey's 2025 survey found that 32% of respondents expected AI to reduce their organization's total workforce by 3% or more in the next year, while 43% expected no change and 13% expected an increase. | McKinsey State of AI 2025 |
| AI in art and creativity market | The broader AI in art and creativity market is estimated at $7.16B in 2026 and projected to reach $17.25B by 2030, at about 24.6% CAGR. | Research and Markets |
| Generative AI in art market | The narrower generative AI in art market is estimated at $0.88B in 2026, up from $0.62B in 2025, and projected to reach $3.56B by 2030. | The Business Research Company |
| Creator generative AI adoption | Adobe's 2025 Creators' Toolkit Report found that 86% of global creators surveyed use creative generative AI. | Adobe MAX 2025 Creators Survey |
| Creator concerns about AI training | Adobe found that 69% of creators were concerned about their content being used to train AI without permission. | Adobe MAX 2025 Creators Survey |
| Mobile-first creator production | Adobe found that 72% of creators frequently create content on mobile devices, and 75% expect to produce even more mobile-first content in the next year. | Adobe MAX 2025 Creators Survey |
| Creative AI daily use | Envato's 2026 study found that 49% of surveyed creative professionals use AI daily for client work. | Envato Beyond Adoption 2026 |
| Creative AI disclosure gap | Envato found that 58% of creative professionals use AI without disclosing it to clients, while 31% say they always disclose AI use. | Envato Beyond Adoption 2026 |
| Creative AI adoption by discipline | Envato reported daily AI use rates of 65% for web developers, 60% for marketers, 58% for content creators, 58% for 3D artists, and 40% for graphic designers/illustrators and motion graphics/videographers. | Envato Beyond Adoption 2026 |
| Digital content creation market | The global digital content creation market was estimated at $36.38B in 2025 and projected to reach $69.80B by 2030, at 13.9% CAGR. | Grand View Research |
| Print-on-demand market | The global print-on-demand market is estimated at about $10.78B–$12.96B in 2025, with major forecasts projecting roughly 23.6%–24.8% CAGR. | Grand View Research |
| U.S. artist workforce | The U.S. artist workforce is roughly 2.7M–2.8M people, depending on NEA source and year. NEA's ACS-based report found about 2.8M artists in 2023, representing 1.6% of the labor force; NEA's CPS-based report found about 2.7M artists in 2024. | NEA Artists in the Workforce |
| Artist labor structure | NEA found that 72% of artists worked full-time in 2024, compared with 80% of the total labor force; 9% of artists held a second job, compared with 5% of the total labor force. | NEA Indicator Report |
| U.S. arts economy value | U.S. arts and cultural production accounted for $1.17T, or 4.2% of GDP, in 2023. | BEA Arts & Cultural Production Satellite Account |
| U.S. arts/culture employment | U.S. arts and cultural employment reached about 5.4M wage-and-salary jobs in 2023. | BEA Arts & Cultural Production Satellite Account |
| Arts trade surplus | U.S. arts and cultural exports were $91.2B in 2023, while imports were $54.5B, producing a $36.8B arts trade surplus. | NEA / BEA, 2025 |
| Global art market size | The global art market returned to growth in 2025, rising 4% to $59.6B, with about 41.5M transactions. | Art Basel / UBS |
| Online art sales | Online art sales were $9.2B in 2025, down from $10.5B in 2024 and $11.8B in 2023. The $13.3B figure refers to the 2021 peak, not the current market. | Art Basel / UBS Global Art Market Report 2026 |
| New buyers in the art market | In 2025, 49% of dealer buyers were new to the business; for the smallest dealers, new buyers reached 60%. | Art Basel / UBS Global Art Market Report 2026 |
| Female artist representation | In 2025, female artist representation reached 50% among primary-market galleries and 45% across all dealers, while sales by female artists accounted for 37% of dealer sales value. | Art Basel / UBS Global Art Market Report 2026 |
| White-collar contraction | Quartz reported that white-collar payrolls had contracted for 31 consecutive months by April 2026. Use this as a dated Quartz/Terrazas labor-market indicator, not as an official BLS category. | Quartz / Terrazas |